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The USA is the most important target market for foreign direct investment worldwide and intends to maintain this position in the future. The USA has initiated special programs and founded organizations to promote international business relationships and investment projects at bilateral and multilateral level. In addition, specialized US service providers help companies to find suitable partners and gain access to relevant networks. Below you can find out who can provide you with specific support in developing the US market and expanding your business.
The global political and economic developments of recent years have led to enormous challenges for the global community as a whole and for international trade relations in particular. Nevertheless, the USA has been able to demonstrate its stability as a safe economic haven over the past years of crises.
The aggressive subsidy policy initiated by the US government in 2022 plays a central role in this context. Legislative initiatives such as the Inflation Reduction Act (IRA), the CHIPS and Science Act and the Bipartisan Infrastructure Law are intended to boost the domestic economy and make it strong for the future.
One focus is on promoting new and green technologies. This makes the US market a particularly attractive investment location for many European companies.
The promotion of trade and investment in the USA contributes to higher growth rates, secure supply chains and the creation of new jobs and is therefore specifically supported.
The U.S. Department of Commerce and a variety of regional and state economic development organizations, chambers of commerce and private service providers are actively working to attract foreign direct investment (FDI) and increase trade activity.
Essentially, three main organizations are dedicated to attracting foreign companies to the US, each operating at different levels and offering unique services:
The U.S. Department of Commerce program serves to promote corporate investment in the USA.
The Council of American States in Europe (CASE) is an organization of the European representatives of the US states.
The Transatlantic Business & Investment Council (TBIC) represents cities, municipalities and regional associations in Europe.
At federal level, SelectUSA, a program of the U.S. Department of Commerce, plays a central role in promoting foreign direct investment. This initiative provides comprehensive assistance, including valuable resources, data and expert advice, to international companies seeking to enter or expand in the US market.
The key event is the annual SelectUSA Investment Summit held near Washington, D.C., which brings together leading business representatives, government agencies and international investors to network, exchange knowledge and promote strategic partnerships.
At the state level, the Council of American States in Europe (CASE) represents the economic interests of US states in Europe.
CASE helps European companies identify and capitalize on opportunities in the US by providing detailed information on market conditions, economic incentives and investment opportunities at the state level.
As a bridge between European investors and the US states, CASE helps to simplify the investment process and promote economic cooperation.
At local level, the Transatlantic Business & Investment Council (TBIC) represents cities, municipalities and regional alliances in Europe. The TBIC establishes direct links between European companies and economic development organizations (EDOs) in the respective cities and regions and familiarizes European company representatives with the regional and industry-specific characteristics of different US regions and the associated investment opportunities.
The activities of the Berlin-based TBIC team include
In addition, the annual Transatlantic Business & Investment Conference, organized by the TBIC in the USA brings together companies, EDOs and experts from research, politics and industry to discuss current trends and developments in the field of transatlantic trade and investment relations, to network and to share experiences.
Information about potential sites and economic conditions can be obtained from various sources:
Economic Development Organizations (EDOs), which are located in US cities, communites and states, provide free information on regional incentive mechanisms, labor market data, training programs, infrastructure and availability of office space, warehouses or production halls.
The Transatlantic Business & Investment Council (TBIC), with a German-speaking team at its headquarters in Berlin, is a member organization of US business development organizations and the official European representative of over 100 selected counties, cities and corporations from more than 25 US states. The TBIC establishes free and project-related connections for European companies to contact persons in the USA and helps European companies wishing to expand into the United States to systematically and effectively organize their entry into the US market.
The US government's SelectUSA program helps companies invest in the US and provides resources and site selection assistance. SelectUSA is headquartered at the U.S. Department of Commerce in Washington, D.C. and is also represented at US embassies and US consulates in over 120 countries.
Events such as the Hanover Fair and the German-American Business Forum (DAWT) offer opportunities to network with economic development organizations (EDOs) and gather first-hand information on potential investment locations.
For many years, the US Visa Service has been a member of the TBIC - Transatlantic Business & Investment Council and thus part of an extensive international network. As the leading representative of North American business development organizations in Europe, the TBIC aims to promote transatlantic trade and investment.
The international members of the TBIC include various representatives from over 100 US regions, who, as a network, support European investors in finding suitable US sites for their business activities and facilitate their access to the US market.
Source:
© Transatlantic Business and Investment Council (TBIC), LP
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